21st
I was on a panel discussion today at Streaming Media East. Went OK I guess. The topic was, “Should content creators get a cut?”, to which we all answer, “Of course.”.
What the panel was really about was, “Is there enough money to go around for content creators? How about for Hollywood?”. I think there’s certainly enough money there for the independent content creators.
There’s a lot of skepticism there still, especially given the next to no payouts coming out of YouTube. It’s assumed that since YouTube has the lion’s share of video impressions, that they should have the lion’s share of advertising revenue. What they fail to see is that it’s difficult to associate a brand with such wide swaths of content.
I think we’ll start making people believers soon, especially with all the great new things coming out of our War on RON.
The Hollywood question is a whole nother story. I leave that discussion for when the SAG strike begins.